Personal data means information which can directly or indirectly be linked to a living natural person. Examples of personal data include name, address, phone number, and email address. Under certain circumstances, information about IP addresses and your user behaviour when using the Services may also constitute personal data.
Processing of personal data covers all use of personal data, such as collection, exchange and storage.
Controller of personal data means the party which, alone or together with another party, decides on the purposes and means for the processing of the personal data and who is ultimately responsible for ensuring that the processing takes place in accordance with applicable personal data legislation.
What information we collect
To give you an overview of how the processing of data is carried out, we have divided the personal data into two categories based on how it is collected.
a) Data that you give us yourself
When you use and carry out activities within the framework of the Services, you actively provide information about yourself. This information includes for example name, address, phone number, and email address. Personal data in this category are such that you give to us by completing a web form, sending notices to support, or providing us with feedback through functions created for such purpose.
b) Data collected when you use the Services
When you use the Services, we collect information about your use. This information includes which Services you use, the websites you visit, and how you behave on websites related to the Services. The information can be divided into the following categories:
i. Technical information about your device and internet connection
We use server logs and other tools to register information about your device, connection to our services, and cross-device usage. This information may include operating system, web browser version, IP addresses, cookies, and various unique identifiers.
ii. Information about the use of the Services; user behaviour
We register purchases of goods and services within the framework of the Services. We store information about your visits to websites where the Services are provided, and your behaviour when you use the Services. This behaviour may include how you scroll and navigate a website.
iii. Location information
When you use the Services, we calculate an approximate geographic location based on the IP address you use. If you have accepted location services on your device, we will regularly collect more detailed information about your geographic location. Location information is used to enable us to provide you with content and advertisements that is relevant to you based on your geographic location. The information may also be used to develop new products and services to provide you with customised content, such as articles and advertising relevant to you. If you no longer want us to be able to collect detailed information about your geographic location, you can at any time disable location services on your phone or device. In such cases, we will only calculate an approximate geographic location based on your IP address.
iv. Cookies and other technologies that store data locally on your device
c) Data from other sources
PriceSpy may also receive information from other sources, most typically from our partners, customers, advertisers and suppliers. For example, an advertiser can provide us with information about what happened after you clicked on a product displayed on our websites, while suppliers of profiling information can provide us with probability-based information about your demographic profile (such as your level of education or the size of your household). This information enables us to provide your with more relevant advertisements and content in the future.
Why we process and share your information
We process and share your personal data with other companies, primarily companies within the Schibsted Media Group, for the purposes of (i) performing our contractual obligations and the obligations set forth by applicable law and regulatory authorities; (ii) providing the Services to you and improving your user experience; (iii) answering customer service matters and correcting mistakes; (iv) providing you with advertisements, offers, and recommendations that are personalised and adapted based on data we have about you; (v) sending you information and direct marketing messages via email or by other means; (vi) analysing market trends and future demands; (vii) further developing the Services and other services provided by companies belonging to Schibsted Media Group (among other things, by adapting such services to what we believe to be the users’ wishes); and (viii) preventing, limiting, and investigating abuse of the Services.
More detailed information about purposes (ii) to (viii) follow.
(ii) To provide the Services to you and improve your user experience
We use personal data to provide you with more user-friendly services. This relates primarily to your experience with movement and usage of functions within the Services. Personal data is also processed with the aim of being able to adapt the viewing of the Services to the device you use, and hence provide you with an enhanced user experience.
(iv) To personalise advertisements, offers, and recommendations
We want to provide you with recommendations, customised services, and relevant advertising based on your interests and use of the Services. This may include recommendations regarding other products and services based on what you have read or bought, and based on the interests of other users with similar behaviour patterns. This information also enables us to provide digital advertising campaigns customised to each individual user so that you can receive relevant advertising based on your behaviour pattern, age, and other data we have about you.
(v) Send you information and direct marketing messages
If you have an active user relation with us, we may send you information and promotion via email, phone or other digital contact ways (such as social media), unless you have instructed us not to do so. You can unsubscribe from direct marketing by contacting us.
(vi)-(vii) To analyse market trends and further develop the Services
We use personal data to do user modeling, analysis and understand market trends, and thereby improve and develop our websites, product offerings, and services.
(viii) To prevent, limit, and investigate abuse
We need personal data about user activities and technical data to prevent, limit, and investigate various types of abuse of the Services. By ‘abuse’ we mean, among other things, the presentation of false profiles, spamming, harassment, behaviour that violates our "Rules and guidelines for users" or other terms and policies for the Services, as well as other behaviour which is prohibited by law. If we detect abuse of the Services, and to prevent further abuse, we may provide information about your device or IP address using an identification service to prevent further abuse from that device.
Exchange of data
In some cases we share data with our partners in order to let them personalise offerings and advertisements. We enter into agreements to ensure that our partners process data in accordance with applicable privacy and data protection legislation.
Personal data may be transferred to third parties in case the business or part of the business and personal data processed in connection with such portion are sold, moved or transferred. We may also disclose your information if we are required to do so as a result of legal obligation, court order, government regulation or if such disclosure is necessary to assist a criminal investigation or other legal investigation here or abroad. If there is any suspicion that you have committed a crime in connection with the use of the Services, information may, upon request, be disclosed to the authorities.
Transfer of information to a non-EU/EEA country
We may transfer your personal data to recipients in a country outside of the EU/EEA. If we do, we will enter into agreements and take other measures in accordance with applicable law requirements.
Retention and deletion of information
Rectify, block, or delete your information
You may request a register extract containing information regarding the personal data we are processing about you. You are entitled also to receive this information free of charge in accordance with applicable law requirements.
You may further, at any time, request that we rectify, block, or delete personal data in accordance with applicable law requirements.
We maintain routines and measures to ensure that no unauthorised persons gain access to your personal data and that all processing of personal data takes place in accordance with applicable law. These measures include risk assessments, implementation of organisational and physical measures, as well as routines for handling of data and follow up requests regarding access to, rectification, block and deletion of personal data.
Use of social plug-ins
When you use the Services, you may share information from the Services on social media, such as Facebook, LinkedIn, or Twitter, through an implemented social plug-in (such as a 'like' button). If you choose to share information via a social plug-in, your browser will transfer the following data to the social medium:
a) date and time of your visit;
b) the internet address or URL for the address you are temporarily visiting;
c) your IP address;
d) the browser you are using;
e) the operating system you are using;
f) your username and password and, where applicable, whether you are a registered user of the social medium, your first name and surname; and
g) the information for which you have used this specific plug-in.
With respect to such information, we refer to the terms and conditions for the relevant social medium. We encourage you to keep yourself informed about the purpose and scope of the collection of information which takes place through social plug-ins. You can block social plug-ins in your browser settings. Note that we do not have influence over the information that the social medium collects through the use of plug-ins.
Personal data controller
The Services are provided by PriceSpy Ireland DAC and PriceSpy Ireland DAC is also responsible for personal data.