The box it comes in was very "fine" with a pixelated picture of total product and impetuous * text * and a little lightning.
I guess they think just like with chili sauce, the uglier and weirder characters it has, the better!
Once opened, the product looks still not plasticky, as if it cost a little more than 100 bucks at least.
Now it is up and running and seems to work fine just fine. The light is not as strong as regular power strips, so now I can sleep without problems.
It will apparently have the computer plugged into the 5th hole.
+ Swivel cord (180 degrees)