For 600kr which sold for now they are extremely affordable. Good sound that should appeal to everyone except Basha launcher. Foldable and really nice build quality. Detachable cable, which is handy if / when the cable breaks. They can be set quite a lot for different head sizes.
Because it is on-ears, are meant also for outdoor use, and to fight against the Beats has been raised disco bass part so thump can be maintained on the town. First time buyers will like this, audiophile purists will whine. But the treble and midrange sounds good and is not drowned by the reinforcing base.
Urbanite XL model will apparently have less bass, have not compared them.
Urbanite I see that ugly duckling with a really foam commercials that would pick back a little markadsandelar from Beats. Do not know what happened to it but well let them anyways.